This persona is a hotel or restaurant owner (or designer) curating art for their venue. They aim for decorations that create a memorable atmosphere, tie into a theme or locale, and signal quality and uniqueness to guests. In hospitality, art is essential to shaping guest experience and a unique identity. Boutique hoteliers are willing to spend on original or commissioned pieces that set them apart and give guests an immersive feeling, often focusing on local culture, nature, or the specific vibe of their brand (e.g., whimsical, luxurious, cozy, avant-garde).