This persona could be an office manager, interior designer, or executive in charge of decorating a corporate workspace. They aim to create an environment that is inspiring, reflects company values, and makes employees and visitors feel good. Companies are willing to invest significantly in artwork because it can boost morale, reinforce brand identity, and even improve productivity. The Corporate Office Curator seeks art that aligns with the company’s culture and mission, with themes that subtly motivate or build a sense of belonging among employees. They often choose a mix of abstract and theme-driven pieces, and may commission custom work incorporating company branding in artistic ways.