This persona is an HR manager or team leader organizing gifts for employees – whether for work anniversaries, retirement, or recognition awards. The goal is to give something meaningful that shows appreciation and personal recognition, rather than generic swag. Emotional motivations include fostering loyalty, making employees feel valued, and reflecting the company’s gratitude. They’re looking for gifts that can be personalized to each honoree’s personality or contributions, often balancing professional appropriateness with warm sentiment. Personalized art gifts can be powerful here because they serve as lasting trophies of an employee’s career that also touch the heart