This persona is a marketing or account manager responsible for gifts to important clients, partners, or executives at other companies – often around holidays or contract milestones. The aim is to strengthen the business relationship by gifting something impressive yet personal, demonstrating thoughtfulness and respect. High-end, customized art pieces can be ideal, as they are memorable and luxurious. Emotional motivations include appreciation for the partnership, and sometimes appealing to the client’s personal interests to show you pay attention. Unlike employee gifts, these often have to align with the client’s taste and brand image too. Here are ideas that combine sophistication and personalization, mapped to themes that resonate with recipients on a personal or brand level.